Product Innovation Through Powerful Problem Statements
Last week I had the opportunity to present a webinar at the Project Management Viewblog. I spoke on how Six Sigma-powered problem statements can actually improve innovation in a project. Interestingly, that’s contrary to what many product managers believe. (You can review a full audio-video playback of the webinar presentation by clicking here.)
Why do many people feel that the rigor of Six Sigma stifles creativity? I believe it stems from a misunderstanding of effective project problem/objective statements and belies the evidence from consistently successful innovators. And that’s the key: consistent innovation comes from a disciplined approach. Without rigor, successful innovation always remains a hit-and-miss prospect.
In my webinar you’ll learn how to:
- Leverage specific problem statement techniques from Lean and Six Sigma which have proven to result in more consistent project successes
- Use problem statements to programmatically capture product requirements that will surprise the market and delight customers
- Use project problem states to anticipate project risks and hurdles

